AYZX－移动业细分（英文版）.pdf18

Segmentation is needed to achieve business targets
Mobile Operators want
• to increase ARPU
• to get more subscribers
• to sell more services per user
• lower churn rate
• lower costs
More personal services, packages and marketing help   to increase ARPU
ARPU increase due to
• more accurate pricing segments
• more accurate marketing message design & targeting
• better marketing channel strategy
• better sales channel structure
• bundling of services, service packages
• better response to service needs
• better partnership strategy
• service portfolio creation & mgmt
• increased 3rd party revenues due to better    value-added
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