咨询工具应用实务(英文版)(ppt 177页)

咨询工具应用实务内容摘要：
As a short-term cash-cow, more public products are expected to be sole in contributing to the early break even
Long-term prospect
The market size for public products itself is limited and shrinking
Limited number of targeted high-end hotels and buildings for Geberit
Many competitors within the industry
Lack of one-set solution
Combined selling approach is becoming difficult (e.g. Kohler to whom Geberit used to provide electronic produces and sell in projects has launched its own electronic products
Market size for Geberit public products is limited
Current sales of public products account for 38% of Geberit gross sales turnover
Project selling only
Purely import
Doesn’t take up much corporate capacity
High unit price
High profit margin
Strong Swiss brand with original import concept
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