企业大学的投资回报分析(pdf 45页)

Learning Objectives：
      Learn how a leading corporate university is institutionalizing metrics, ROI and evaluation methodology to:
1. demonstrate business value and
2. provide internal business discipline
     Understand the complexity, challenges and lessons learned from starting up a major corporate university
Outline：
 Background on Caterpillar
 Origin, mission, structure of Cat U
 The Need for ROI and Formal Metrics
 Five Action Steps
1.Conduct ROI Studies on selected initiatives
2.Establish the value proposition for learning
3.Institutionalize metrics within Cat U
4.Implement an evaluation strategy
5.Create a formal enterprise learning plan
 Reflections, Lessons Learned
 Looking Ahead
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