顾客关系管理(ppt 14)

CRM Introduction Agenda
1、What is CRM?
2、Why CRM ?
3、CRM Application Architecture
4、CRM Service Model
5、CSF of CRM

What Is CRM?
Business Systems for
Acquiring and Retaining Customers
Competitive identity
Market brands
Business philosophy
Strategic marketing approaches
Enabling technologies
Human capital management
CRM initiatives can not be governed by narrow “product” definitions……

..............................