浅述家具行业事业层策略(英文版)(ppt 62页)

浅述家具行业事业层策略(英文版)内容提要：
Business-Level Strategy：
Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
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The Central Role of Customers：
In selecting a business-level strategy, the firm determines
1. who it will serve
2.what needs those target customers have that it will satisfy
3.how those needs will be satisfied
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Cost Leadership Strategy：
An integrated set of actions designed to produce or deliver goods or services at the lowest cost, relative to competitors with features that are acceptable to customers
relatively standardized products
features acceptable to many customers
lowest competitive price

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