家具行业的竞争动态(英文版)(ppt 48页)

家具行业的竞争动态(英文版)内容提要：
Definitions：
Competitors
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages
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Effect of Competitive Rivalry on a Firm’s Strategies：
Success of a strategy is determined by:
the firm’competitive actions
how well it anticipates competitors’ responses to them
how well the firm anticipates and responds to its competitors’ initial actions
Competitive rivalry
affects all types of strategies
most dominant influence is on the firm’s business-level strategy or strategies.
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Resource Similarity：
Resource similarity
the extent to which the firm’s tangible and intangible resources are comparable to a competitor’s in terms of both type and amount
Firms with similar types and amounts of resources are likely to
have similar strengths and weaknesses
use similar strategies
Assessing resource similarity can be difficult if critical resources are intangible rather than tangible
 

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