整合营销渠道案例英文版(ppt 51)
整合营销渠道案例英文版(ppt 51)内容简介
1.How brand marketing has evolved
2.BMW Buyers Not Necessarily Driven by Price
3.How BMW Buyers Make Purchase Decisions
4.Two kinds of database marketing people
5.Situation Analysis
How brand marketing has evolved
1950 - 2000 Brands built by mass advertising
1985 - 2000 Database Marketing arrived, but not integrated with mass advertising.
1996 - 2000 The Internet arrived, but not integrated with DBM or mass advertising
2001 BMW brings them all together
..............................
用户登陆
整合营销热门资料
整合营销相关下载