社会调查研究分析(英文版)(ppt 153页)

社会调查研究分析(英文版)目录：
Chapter 1 introduction
Chapter 2  research design
1. Choose a research project
2. Preliminary Exploration
3.Research  Project Design
Chapter 3  Sampling
3.1  Introduction to Sampling
3.2  Probability Sampling (随机抽样）
3.3  Non-Probability Sampling（非随机抽样）
Chapter 4  Social Measurement
4.1  Operationalization and Social Measurement（操作化和社会测量）
4.2  Levels of Social Measurement （社会测量的层次）
4.3.  Reliability and Validity
4.1  Operationalization and Social Measurement
Chapter 5  Questionnaire
5.1  Types and Structure of Questionnaire
5.2  Questionnaire Construction
5.3  Attitudinal Scales
Chapter 6  Interview
6.1  types of interview
6.2  procedures and techniques for interview
6.3  selection and training of interviewers
Chapter 7  Observation
7.1  definition and categories
7.2 participant observation and structured observation
Chapter 8 Literature Method
8.1  literature and literature method
8.2  content analysis
8.3  advantages and disadvantages of
literature method
Chapter 9  Data Entry and Reduction
9.1 data checking and entry
9.2 data reduction
Chapter 10  statistical analysis
10.1  descriptive statistics 描述统计
10.2  inferential statistics  推论统计

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