消费者行为学培训英文版(PPT 21页)
消费者行为学培训英文版(PPT 21页)内容简介
CHAPTER 1Consumer Behavior andConsumer Research
What is Consumer Behavior?
Consumer Influences
Organizational Influences
Why Study Consumer Behavior?
Consumer Research Methods
The Underlying Principles of Consumer Behavior
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What is Consumer Behavior?
Consumer Influences
Organizational Influences
Why Study Consumer Behavior?
Consumer Research Methods
The Underlying Principles of Consumer Behavior
..............................
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