White Goods Competitor Assessment(ppt 25页)

White Goods Competitor Assessment – Haier内容摘要：
with its brand
Acquired Qingdao Red Star Electronic Company and changed its washing machine's brand into "Haier".  With the help of OEC management, quickly turned the company into a profitable business.  Haier became the No. 1 brand for washing machine the next year and enjoyed the highest market share
Acquired controlling shares of Shunde Washing Machine Factory with Haier brand and quickly turned around the business
Took controlling shares of Hangzhou Haier Electronic Company with Haier brand and developed Haier series of color TV

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