价值链管理教材(PPT 47页)

Value Chain Management: Functional Strategies for Competitive Advantage
Learning Objectives
Four Ways to Create a Competitive Advantage
Toyota’s Product Lineup
Functional Strategies and Value-Chain Management
Question?
Functional Activities and the Value Chain
Improving Responsiveness to Customers
What Do Customers Want?
Customer Relationship Management
Impact of Increased Quality on Organizational Performance
Improving Quality
Total Quality Management
Steps to Successful TQM Implementation
Focus on the Customer
Facilities Layout, Flexible Manufacturing, and Efficiency
Discussion Question?
Facilities Layout
Changing a Facilities Layout
Flexible Manufacturing
Just-in-Time Inventory and Efficiency
Self-Managed Work Teams and Efficiency
Process Reengineering and Efficiency
Two Kinds of Innovation
Strategies to Promote Innovation and Speed Product Development
A Stage-Gate Development Funnel
Members of a Cross-Functional Product Development Team
Managing the Value-Chain: Some Remaining Issues
Boundary-Spanning Roles
The Nature of Boundary-Spanning Roles
Movie Example: You’ve Got Mail
..............................