日本市场可乐产品分析报告(ppt 21页)

 Coke Case Study – Winning in Japan

一、 FINGERPRINT – COKE
二、 COKE IN JAPAN
三、 CONTENTS
四、 COKE – COMPANY BACKGROUND
五、 COMPANY EVOLUTION
六、 SENIOR MANAGEMENT
七、 COKE STOCK PRICE COMPARISON – U.S.
八、 COKE SALES BY REGION
九、 COKE’S SALES BY BRAND
十、 HIGHLIGHTS OF COKE’S BOTTLING BUSINESS
十一、 SELECTED LOCATIONS
十二、 CONTENTS
十三、 STORYLINE
十四、 CONTENTS
十五、 PRODUCT STRATEGY
十六、 COKE’S JAPANESE PRODUCTS
十七、 CONTENTS
十八、 COKE CAPABILITIES IN JAPAN
十九、 JAPAN CONTRIBUTION TO COKE’S PROFITS IN 1999
二十、 CONTENTS
二十一、 ORGANIZATIONAL LEVERS

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