服务产品策略(ppt 25页)

 Services Marketing

一、 Chapter Learning Objectives
二、 Chapter Outline
三、 The Nature and Importance of Services
四、 Characteristics of Services
五、 The Tangibility Continuum
六、 Characteristics of Services (cont’d)
七、 Developing and Managing Marketing Mixes for Services
八、 Service Quality Model
九、 Delivering Exceptional S

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