中导网络易购网商业策划书.pdf21

目录
第一章：概述 -------------------------------------------------------------------------------------------- 4
1-1 愿景 ------------------------------------------------------------------------------------------------ 4
1-2 意义 ------------------------------------------------------------------------------------------------ 4
1-3 效益 ------------------------------------------------------------------------------------------------ 4
1-4 可行性分析 --------------------------------------------------------------------------------------- 4
1-4-1 国内电子商务发展现状 ------------------------------------------------------------------ 4
1-4-2 我校开展电子商务的有利条件 --------------------------------------------------------- 4
1-5 风险 ------------------------------------------------------------------------------------------------ 5
1-5-1前期投入成本小 ---------------------------------------------------------------------------- 5
1-5-2 风险控制 ------------------------------------------------------------------------------------ 5
第二章：运营规划 -------------------------------------------------------------------------------------- 5
2-1战略规划 ------------------------------------------------------------------------------------------ 6
2-1-1 市场测试期 --------------------------------------------------------------------------------- 6
2-1-2 市场开发期 --------------------------------------------------------------------------------- 6
2-1-3 市场扩展期 --------------------------------------------------------------------------------- 6
2-1-4 市场成熟期 --------------------------------------------------------------------------------- 7
2-2 商务运作流程 ------------------------------------------------------------------------------------ 7
2-2-1 流程概述 ------------------------------------------------------------------------------------ 7
2-2-2 流程详述 ------------------------------------------------------------------------------------ 8
A、身份验证 ------------------------------------------------------------------------------------ 8
B、订单处理 ------------------------------------------------------------------------------------ 9
C、配货流程 ------------------------------------------------------------------------------------ 9
D、配货处理 ------------------------------------------------------------------------------------ 9
E、送货流程 ------------------------------------------------------------------------------------ 10
F、收货流程 ------------------------------------------------------------------------------------ 10
G、货款结算及退货处理 --------------------------------------------------------------------- 11
H、财务结算 ------------------------------------------------------------------------------------ 11
I、财务员上交工作表 ------------------------------------------------------------------------- 12
J、管理员上交工作表 ------------------------------------------------------------------------- 12
K、进货单及缺货预警管理 ------------------------------------------------------------------ 12
L、配货中心进货管理 ------------------------------------------------------------------------ 12
M、系统添加商品 ----------------------------------------------------------------------------- 12
第三章：电子商务系统说明 -------------------------------------------------------------------------- 12
3-1 易购网网站系统概述 -------------------------------------------------------------------------- 12
3-2 WEB系统逻辑结构图 ------------------------------------------------------------------------- 13
3-3 网站系统功能设计 ----------------------------------------------------------------------------- 13
3-3-1 前台功能 ------------------------------------------------------------------------------------ 13
3-3-2 后台功能 ------------------------------------------------------------------------------------ 14
3-4 数据库设计 -------------------------------------------------------------------------------------- 14
3-5 网站栏目设置 ----------------------------------------------------------------------------------- 14
3-5-1 推荐商品 --------------------------------------------------------------------------------- 14
3-5-2 特价区 ------------------------------------------------------------------------------------ 15
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