新产品开发与管理(英文版)(ppt 53页)

新产品开发与管理内容摘要：
What Is a New Product?(From Developer’s View)：
New-to-the-World Products
—Photocopier, PC, Microwave oven, Space shuttle
New Category Entries
—Hewlett-Packard PCs, AT&T Universal Card
Additions to Product Lines
—Bud light, Tide Liquid detergent
Product Improvements
—Windows 98, plain-paper fax
Repositionings
—Johnson & Johnson’s baby milk oil
The Conflicting Masters of New Products Management：
     Three inputs to the new products process: the right quality product, at the right time, and at the right cost.
     These conflict with each other but may have synergies too.
     Issue: how to optimize these relationships in a new product situation.

 

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