企业策略管理(ppt 45页)

Sociocultural segment 社會文化面
Economic segment 經濟面
Political/Legal Segment 政治/法律面
Technological Segment 科技面
Global Segment 全球面
Demographic Segment 人口統計面
A set of factors that directly influences a company and its competitive actions and responses.
A set of factors that directly influences a company and its competitive actions and responses.
Interaction among these factors determine an industry’s profit potential

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