某新城项目宣传推广报告(doc 59页)

1........销售策略.......2
1.1.......项目销售必备条件.......2
1.2.......产品销售策略.......5
1.3.......企业品牌建立与推广.......17
2........宣传推广策略.......22
3........项目命名及标志建议.......24
4........现场包装建议.......25
4.1.......环境美化.......25
4.2.......工地围墙.......26
4.3.......销售中心.......27
4.4.......沿街指示牌.......28
4.5.......楼体条幅.......28
4.6.......路灯彩旗.......28
5........销售工具制作建议.......29
5.1展板.......29
5.2模型.......29
5.3楼书.......29
5.4.......生活手册.......30
5.5.......户型图单页.......30
5.6折页.......30
5.7海报.......31
5.8.......宣传单张.......31
5.9.......纪念品.......31
5.10.......手提袋.......32
5.11.......客户通讯.......32
6........形象宣传建议.......33
6.1.......媒体组合.......33
6.2.......推广预算.......37
7........销售阶段划分.......38
7.1.......项目公开阶段.......38
7.2.......项目平销期.......47
7.3.......项目热销期.......53
7.4.......项目一期尾盘销售期.......57
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