美国公司如何理解中国文化与国情(ppt 24页)

China Opportunity
6 Ingredients to Success in China
Microsoft’s Presence in China
Early struggles
Recent successes
Conclusion

 

China OpportunityHuge growing market
“The single most important thing to happen in our lifetime will be the emergence of China.”               – John Thornton, former President of Goldman Sachs  Now a Professor at Tsinghua University
GDP growth 9% per year since 1978.
Consumers saving $1 trillion per year.
2002: China became #1 mobile phone market.
2004: China will become #2 PC market.
Next 5 Years: Software & services CAGR = 50%!
 “Through skillful control of residency, China’s 900 million rural residents will gradually move to cities and take jobs in manufacturing or information processing, perhaps at 20-30 million per year. This could give China a sustainable supply of low-cost labor for the next 20-30 years.”    – Kenichi Ohmae, The China Impact.
Traditional industries
Many cities with good infrastructure
People inflow from rural to cities
Excellent process & know-how in manufacturing
Knowledge economy
150,000 computer graduates / year
Great emphasis on education
But IT & software significantly lag India

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