医疗行业--Business-Level Strategy(ppt 62页)

医疗行业--Business-Level Strategy目录：
一、Business-Level Strategy
二、Core Competencies and Strategy
三、Key Issues of Business-Level Strategy
四、The Central Role of Customers
五、Managing Relationships With Customers
六、Market Segmentation
七、Types of Business-Level Strategies
八、Five Generic Strategies
九、Cost Leadership Strategy
十、How to Obtain a Cost Advantage
十一、..........

医疗行业--Business-Level Strategy内容提要：
Business-Level Strategy
Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
Key Issues of Business-Level Strategy
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace
……

竞争策略的选择
在特定产业中事业单位针对所选定的市场区隔,如何以竞争策略改善其产品或服务的竞争地位,并建立可持久的竞争优势
策略选择的考虑因素
产业长期获利率水平与影响获利之因素
产业中企业的相对竞争地位
……

Advantages of Integrated Strategy
A firm that successfully uses an integrated cost leadership/differentiation strategy should be in a better position to:
adapt quickly to environmental changes
learn new skills and technologies more quickly
effectively leverage its core competencies while competing against its rivals.