广告媒介_媒体基本实战技巧2(ppt38页英文版)

广告媒介_媒体基本实战技巧2(ppt38页英文版)  部分目录：

1、THE BASIC MEDIA TERMINOLOGY ~ WILL HELP YOU GET INTO MEDIA TERRITORY
2、PURPOSE
3、BASICMEDIATERMSINTERPRETATION & USE
4、GENERAL TERMS
5、Audience
6、TARGET
7、MEDIA MIX
8、RATING
9、SOV & SO$
10、GRP
11、GI (Thousands)
12、CPR/CPP/CPRP
13、CPM(Cost per Thousands
14、HUT & PUT
15、TV DAYPARTS
16、REACH
17、FREQUENCY
18、REACH & FREQUENCY
19、CALCULATING REACH&FREQUENCY
20、REACH CURVE
21、EFFECTIVE FREQUENCY   

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