社会化媒体营销策略(英文版)(ppt 29页)

社会化媒体营销策略(英文版)内容提要：
WorldClass Brand Management：
Branding (take a lesson from big brands) is well understood by big companies and traditional creative agencies.  At a time when the individual is becoming more the focus, you have to develop and manage your personal brand.  It’s a brand new social networking world and you’ve got to be branded.  Branding will give you what it takes to stand out and prosper in the new social network.
WorldClass Brand Management：
The Problem:
Do you know what information is being presented when someone searches your name?
Do you control what information is being indexed?
Is the information on the Web actually you?
Do you know how to defend your reputation online?
Are you being found by relevant keyword searches?
Do you have a Strategic Social Networking Plan?

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