行销管理授课讲义（推荐PPT182）.ppt182

行銷環境概論
環境產生市場機會與威脅
Affects Market Size
Direct Influences on Specific Marketing Activities
環境監視（Environmental Scanning）
Identifying relevant factors and trends and assessing their potential impact on organization’s markets and marketing activities
Developing Marketing Strategy
Selecting and Analyzing a Target Market
Creating and Maintaining a Marketing Mix
Product
place
price
promotion

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