下一代客户关系管理（DQZZ咨询）.pdf28

CONTENTS

Introduction ................................................................................2
How Traditional CRM Ignores the Customer ............................3
The Evolution of CRM .................................................................6
The Competitive Advantages of Next Generation CRM ...........8
Implementing Next Generation CRM ........................................11
Next Generation CRM Market Imperatives ...............................16
Next Generation CRM in Action: The ipulsys Case Study .........18
Why Next Generation CRM Works ..............................................23
Endnotes & Acknowledgements ................................................24

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