寡头定价教材（英文版）（推荐PDF268）

What is Crash Bandicoot?
In 1995 Sega’s Saturn and Sony’s PlayStation made their American debut: utilizing 32-
bit technology and based on CD-ROM technology they featured 3- D graphics and games
that “are faster and richer in color, detail, and action” than the prevailing 16-bit systems. 1
As the manager in charge of the PlayStation, think about how you would have decided the
following:
 What price would you charge for the PlayStation? For PlayStation games?
 How many different games would you have available when the PlayStation makes ITs
debut?
 What kind of contracts would you enter into wITh third-party software developers?
What would be the license fee that third-party developers have to pay for a license?
 Why choose a CD-ROM technology rather than a cartridge based system? What will
be the technical specifications: resolution, speed, etc.?
 How much will you invest in marketing? What form will the marketing campaign take?
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