Balanced Scorecard :Basic Concepts（英文）(ppt 30页)

Balanced Scorecard :Basic Concepts（英文）内容提要：
Balanced Scorecard:
Management process to implement a business strategy.
Translates a company’s strategy into a coherent set of performance measures.
Establishes cause and effect relationships between Key Performance Indicators.
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Balanced Scorecard
Fills the void that exists in the lack of a systematic process to implement and obtain feedback  about strategy.
It is a communication and learning system not a tool to control behavior and to evaluate past performance.
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Oracle Key Strenghts :
Enterprise wide deployment : OBSC can be deployed to many desktops.
Connected/disconnected capability : remote access and sync up via Oracle Lite version
Set up wizard : very easy to design a unique scorecard
Mature product with customer base : OBSC has been successfully implemented in many companies.