品牌管理讲座(PPT 29页)

Victoria’s Secret: Objective
Intensification by weaving the ideas together将不同的IDEA组织在一起
Summary小结
Group Exercise 3分组练习
What We Have Done我们学习了什么？
How We Got There如何得到？
Sequence 顺序
Why We Have Done It为什么我们这样做？ 
Thus 因此
Was It Worth it? 它值得吗？Is there a 360 Degree Plus?
Putting It All Together将所有的东西放在一起
 Current Retrospective Cases案例回顾
Closing结束语
To Be Successful at 360 Degree Branding You Have to Be Clear About要成功运用360度品牌思考，我么必须清楚
Biggest Recipe for Disaster导致灾难的最大因素
Other Recipes for Disaster其他导致灾难的因素

..............................