公司层策略(PPT 38页)

Corporate-Level Strategy
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson

Two Levels of Strategy
Key Questions in Corporate Strategy
1. What businesses should the corporation be in?
2. How should the corporate office manage the array of business units?
Levels and Types of Diversification
Levels and Types of Diversification
Levels and Types of Diversification
Levels and Types of Diversification

電腦事業
由購併NCR開始
虧損連連,達80億
設備事業的顧客與通訊事業間的競爭衝突
美國政府放寬對通訊事業的管制
公司決定縮小經營範疇,專心於核心事業

 

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