品牌管理讲座(ppt 29页)

Improved the relationship between clients and their customers   提升客户和他们消费者之间的关系
Increased Client value in terms of market share, profit and share price提升客户的价值，通过市场份额、利润和股价
Added future Client value by driving new opportunities   通过驱动新的机会增加客户未来的价值
Allowed us to be well paid for using our creativity in the pursuit of this cause   让我们有更好的回报
Why We Have Done It为什么我们这样做？ 
Created great ideas that move our brands ahead at each point of contact between the brand and its customers     在品牌和消费者的每个接触点， 创造可以让品牌前进的伟大IDEA
Selected the richest points of customer involvement on which to focus our efforts选择消费者投入度最高的接触点， 让我们将力量集中在那里
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