蓝色海洋竞争战略-英文(pdf 257页)内容简介
Copyright 2005 Harvard Business School Publishing Corporation
All rights reserved
Printed in the UnITed States of America
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No part of this publication may be reproduced, stored in or introduced into a
retrIEval system, or transmITted, in any form, or by any means (electronic, mechanical,
phoTOCopying, recording, or otherwise), wIThout the prior permission of the publisher.
REQuests for permission should be directed to permissions@hbsp.harvard.edu, or
mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston,
Massachusetts 02163.
Library of Congress Cataloging-in-Publication Data
Kim, W. Chan.
Blue ocean strategy: how to create uncontested market space and make the
competITion irrelevant / W. Chan Kim, Renée Mauborgne.
p. cm.
Includes bibliographical references and index.
ISBN 1-59139-619-0 (hardcover: alk. paper)
..............................
All rights reserved
Printed in the UnITed States of America
09 08 07 06 05 5 4 3 2 1
No part of this publication may be reproduced, stored in or introduced into a
retrIEval system, or transmITted, in any form, or by any means (electronic, mechanical,
phoTOCopying, recording, or otherwise), wIThout the prior permission of the publisher.
REQuests for permission should be directed to permissions@hbsp.harvard.edu, or
mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston,
Massachusetts 02163.
Library of Congress Cataloging-in-Publication Data
Kim, W. Chan.
Blue ocean strategy: how to create uncontested market space and make the
competITion irrelevant / W. Chan Kim, Renée Mauborgne.
p. cm.
Includes bibliographical references and index.
ISBN 1-59139-619-0 (hardcover: alk. paper)
..............................
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