公司策略和发展(ppt 38页)

Main Issues
In general, corporate strategy becomes relevant and/or salient in a multibusiness company.
Illustration of single business vs. multiple businesses, i.e. business value chain and portfolio planning
Corporate strategies
Vertical integration vs. outsourcing/vertical cooperation
Diversification
Internal venturing
Acquisition
Joint venture
Strategic alliances
Restructuring and Turn around
Concentration on a Single Business
Advantages
Operational focus on a single familiar industry or market.
Current resources and capabilities add value.
Growing with the market brings competitive advantage.
Disadvantages
No diversification of market risks.
Vertical integration may be required to create value and establish competitive advantage.
Opportunities to create value and make a profit may be missed.
Value Chain on a single business (Example: Personal Computer Industry
Corporate Portfolio Perspective on Multibusiness companies
Boston Consulting Group (BCG) matrix:
Identifying the Strategic Business Units (SBUs) by business area or product market
Assessing each SBU’s prospects (using relative market share and industry growth rate) relative to other SBUs in the portfolio.
Developing strategic objectives for each SBU
McKinsey/GE matrix 

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