福特汽车培训材料：产品策略及品牌管理(ppt 23页)英文

 产品策略及品牌管理

一、 Target Customer Description
二、 Positioning’ Our Brands
三、 10 Rules of Great Brand Marketing Tactics

Target Customer Description:
? What hobbies does this person have? 
? What lifestage is this person in? 
? What is most important in this person’s life?
? What are this customer’s core values?
? How does this person’s friends describe him/her?

..............................