体育产品的有效组合—PPT—15.ppt

体育产品的有效组合?What’s a good product combination?
有效产品组合的意义 Why we need a good product combination
强化零售企业的市场定位与企业特色
Increase the Market Position & Company Value
有效产品组合的目的 What’s the good product combination for?
Structure of the product combination in multi-     brand sports product retail company
有效的产品组合要体现配套性 A good product combination should be comprehensive for each category
目的：满足目标顾客对于某项运动的各种装备采购的需求，提供购物便利性
Help the customers find most of the equipment related to his category easily
如何体现？What to do?
单一运动系列的产品种类要齐全
Wide & completed product line
兼顾同一系列顾客的不同阶段的需求，既要有基础级的，也要有专业级的
Different products for customers of different level, basic or professional ones
举例 For Example
有效的产品组合要体现选择性  Should be fully selected
目的：满足目标顾客对于一种产品需要更多选择的需求
Customers can make comparing before deciding

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