烟草行业的事业层策略(英文版)(ppt 62页)

烟草行业的事业层策略(英文版)内容提要：
Business-Level Strategy：
Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
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Key Issues of Business-Level Strategy：
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace
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Cost Leadership Strategy：
An integrated set of actions designed to produce or deliver goods or services at the lowest cost, relative to competitors with features that are acceptable to customers
relatively standardized products
features acceptable to many customers
lowest competitive price

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