纺织行业的竞争动态(英文版)(ppt 48页)

纺织行业的竞争动态(英文版)内容提要：
Drivers of competitive behavior influenced by
The greater the resource imbalance between the acting firm and competitors or potential responders, the greater will be the delay in response by the firm with a resource disadvantage
When facing competitors with greater resources or more attractive market positions, firms should eventually respond, no matter how challenging the response
……

Quality：
Quality exists when the firm’s goods or services meet or exceed customers’ expectations
Service quality dimensions include
Timeliness及時
Courtesy殷勤
Consistency一致
Convenience方便
Completeness完整
Accuracy準確
……

Competition：
Competitive Dynamics
competitive dynamics concerns the ongoing actions and responses taking place among all firms competing within a market for advantageous positions
Competitive Rivalry
building and sustaining competitive advantages are at the core of competitive rivalry
competitive advantages are the link to an advantageous market position

 

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