市场营销经典资料二（BNZX咨询）（英文版）.pdf47

Customer Segmentation
BOS
•The customer segmentation concept
•Applications
•Customer segmentation steps
–segment customers
–choose target segments
– create value propositions for target segments
– determine profit potential of serving target
segments with value propositions
•Examples
–needs-based
– behavioral
•Key takeaways
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