您现在的位置: 精品资料网 >> 市场营销 >> 消费者行为 >> 资料信息

关于中国居民分群范式(China-Vals)的研究.doc23

所属分类:
消费者行为
文件大小:
1124 KB
下载地址:
相关资料:
居民,china,vals,研究
关于中国居民分群范式(China-Vals)的研究.doc23内容简介

Abstract

 

This study employs research data collected from the lifestyle statements of 70,684 adults' aged 15-64 in 30 main Chinese cities in 2001.Our aim was to explore people’s bustling of China by social stratification and lifestyle.

Factors analysis was conducted to test attitudes toward life, and 33-item, 11-factor (Cum Pct 61.38%) were identified. 14 groups were divided into five major social stratification groups after cluster, discriminant (93.7% of original grouped cases correctly classified) and corresponding analysis had been conducted. Social stratification by job, schooling and personal income.

China-Vals structure is built, and accordingly taken as the base model.

 

Keyword

 

14 groups, Lifestyle, Social stratification, China-Vals

                                 


..............................