品牌策划案例左岸咖啡馆英文版(ppt 29页)

主要内容
How To Build A Brand From Scratch?     Case Study：Left Bank Café
Background_背景
Background_背景
Package_包装
Place_产品放置
Price_价格
Product_产品 
Brand Concept_品牌概念
Brand Concept_品牌概念
Brand Concept_品牌概念
Target Group_目标消费群
Target Group_目标消费群
Consumer Insight_洞察消费者
Tone & Manner_气氛及风格
Correction Triangle : Left Bank Cafe
Creative Brief_创意简报
The Left Bank Café Sells More Than Just Coffee 不仅是卖咖啡
The Role of Advertising_广告的角色
The Relationship With the Brand品牌写真
The Relationship With the Brand品牌写真
Building the French Café_品牌塑造
Building the French Café_品牌塑造
The Brand_品牌(评估)
Better Questions_基本思考
The Process of Changing the Price From NT$15 to NT$25  从15元变成25元的过程
Five Tips To Build A Brand From Scratch   从无到有建立品牌五个秘诀
Five Tips To Build A Brand From Scratch   从无到有建立品牌五个秘诀

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