企业战略管理的理论与方法(英文版)(doc 20页)

企业战略管理的理论与方法(英文版)目录：
Chapter 1 Introduction of Strategic Management
Chapter 2 external analysis in strategic   analysis
Chapter 3 internal analysis
Chapter 4 Strategic positioning
Chapter 5 Selecting strategy and Types of Strategies
Chapter 6 Generic strategy       (operational strategy)
Chapter 7 Intensive strategy
Chapter 8 integration strategy
Chapter 9 diversification strategy
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