公司危机公关与危机管理(英文版)(ppt 29页)

公司危机公关与危机管理(英文版)目录：
一、Crisis Management Basics
二、Crisis Management Tips
三、Examples of Crisis Management
四、Case Study
五、What did the company do?
六、Taking Responsibility
七、Internal communications
八、External communications
九、Fixing the Problem
十、Cost and benefit
十一、Case Study
十二、What did the company do?
十三、Poor Crisis Management
十四、Failure to Fix the Problem
十五、The Problem Compounds
十六、Outrage Builds
十七、Poor Communication
十八、The Aftermath
十九、What went wrong?

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