竞争情报战略--评美国企业的竞争情报活动(DOC 16页)

摘要 本文以美国企业竞争情报工作实践和案例为基础，从竞争情报的目标、组织、流程、方法、技术和文化等视角，揭示和剖析了美国企业竞争情报战略的基本思路和主要做法，可为中国竞争情报实践和情报学研究提供借鉴。
关键字 竞争情报 情报研究 企业竞争情报 美国企业竞争情报 竞争情报战略
Strategies in Competitive Intelligence
--Reviews on the Competitive Intelligence Activities of American Corporations
Bao Changhuo  Xie Xinzhou  Wu Shuyan  Wang Yu
Abstract Based on the practices and cases of American corporations' competitive intelligence activities, from the perspectives of objectives, organizations, processes, methods, technologies and culture, this paper reveals and analyses the basic ideas and main methods of the strategies in American corporations' competitive intelligence. It can provide references to the competitive intelligence practices and information science researches of China.
Keyword competitive intelligence intelligence analysis corporation competitive intelligence American corporations' competitive intelligence strategy in competitive intelligence
 
　　美国是现代竞争情报的发祥地之一，把竞争情报作为企业战略的重要构成是美国竞争情报的重要特征，也是由笔者翻译、长春出版社出版的《竞争情报应用战略--企业实战案例分析》一书披露给大家的重要信息。在我国情报界出现泛信息化现象的时候，关注和揭示美国企业的Intelligence化趋势，不无理论和现实意义。

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