三星战略管理(爱立信)(英文版)(ppt 27页)

三星战略管理(爱立信)内容摘要：
What will be Ericsson’s strategic focus for the next 5 years?
How will Ericsson secure its leading position in mobile infrastructure?
What products will Ericsson be focusing on?
Which market segment will Ericsson be interested in?
Will Ericsson become a niche market player in mobile handset?
How does Ericsson secure its leadership in technology?
How does Ericsson improve its local production capability?
How are Ericsson’s mobile handsets distributed?
How does Ericsson organize its JVs and WOFEs?
What functions does Ericsson China centralize?
How good is Ericsson’s recent financial performance?
How will Ericsson improve its performance in the future?
Maintain foothold in the low end mobile handset market through JV with Nanjing Panda
Develop 3G technology (WCDMA) for mobile communication by collaborating with MII and DoCoMo, and apply leading technology to products
Secure its leadership position in network equipment rather than becoming the best-selling brand for mobile handsets

 

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