可口可乐在日本的成功案例(ppt 21页)(英文版)

COKE – COMPANY BACKGROUND

Founded 1886 in Atlanta, USA
Number of global employees: 37, 400
CEO: Douglas N. Daft (Australian)
Most senior manager for Japan: Mary Minic (President, Japan)
Key products: carbonated and sports drinks, juices, tea, coffee
Market cap: $151 billion (as of November 13, 2000)
Key industry focus: beverages
No. 1 soft drink company globally
50% global market share
Owns two of top three global brands (No. 1 Coca-Cola classic, No. 3 Diet Coke)
Market leader in soft drinks in Japan
56% market share; competes with 500 manufactures selling over 7,000 drinks
Global competitors: PepsiCo, Cadbury Schweppes, Nestle
Competitors in Japan: Kirin, Ito En, Suntory
Owns 40% stake in Coca-Cola Enterprises (world’s largest bottler)
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