饮食行业Business-Level Strategy(ppt 62页)

饮食行业Business-Level Strategy目录：
一、Business-Level Strategy
二、Core Competencies and Strategy
三、Key Issues of Business-Level Strategy
四、The Central Role of Customers
五、策略事业单位的确认
六、Managing Relationships With Customers
七、顾客分析
八、Market Segmentation
九、企业服务的对象是谁? (WHO)
十、Market Segmentation: Consumer Markets
十一、..........

饮食行业Business-Level Strategy内容提要：
Managing Relationships With Customers
Establish a competitive advantage along these dimensions:
Reach
the firm’s access and connection to customers
Richness
the depth and detail of the two-way flow of information between the firm and customers
Affiliation
facilitating useful interactions with customers
……

Types of Business-Level Strategies
Business-level strategies are intended to create differences between the firm’s position relative to those of its rivals
To position itself, the firm must decide whether it intends to perform activities differently or to perform different activities as compared to its rivals
……

竞争策略的选择
在特定产业中事业单位针对所选定的市场区隔,如何以竞争策略改善其产品或服务的竞争地位,并建立可持久的竞争优势
策略选择的考虑因素
产业长期获利率水平与影响获利之因素
产业中企业的相对竞争地位。