Category Overview(英文版)(ppt 126页)

Category Overview(英文版)内容提要：
Agenda：
Category Overview
Why XX-Bath Liquid  Lose Share in SH/E A/S BCD/E BCD
Milk Yearly Performance Review
Explore 300~999ml Pack Sales Opportunity
TTT Bag Launch Evaluation
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Segment Share & Chg by Brand, SH-H/S Fresh/Antigerm Gained Importance While XX Cooling Weak; Dove Share Prompted & Leading In Moist.
Dove SKU Share&Distribution&Price,SH 750ml Gained Share Strongly
Qingxin SKU Share&Distribution&Price, SH New Comers with Competitive Price
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Bath Liquid TTT Bag Launch Review：
Bag launch help XX TTT sales growth,  volume growth rate maintain versus year before while value growth rate decreased
Bag sales and distribution stagnant these periods since launching, in-store performance maintained
East region TTT penetration progress relatively behind other regions

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