Business to Business Media Study Final Repor

Background and Objectives…………………………….………………. 2
Methodology……………………………………….……………………… 5
Executive Summary…………………………………………………….. 8
Detailed Findings …………………………………….………………… 10
Evaluation of Information Sources …………………….………………………………………. 11
Experience with Business-to-Business Media ……………………………….…………….. 15
Evaluation of Business-to-Business Media …………………….……………………………. 26
Calls to Action Resulting from Business-to-Business Media ………….…………..…….. 29
Synergy of Multiple Media…………………………………………………..…………………… 32
Effect of Advertising Frequency………………………………………………………………… 38
Business Strategy in Down Economy ………………………………..……………………… 41
Relevance of Results Across Industries ………………………………..…………………… 45
Respondent Profile ……………………………..……………………… 50
Appendix ……………………………………………………………….… 56
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