某酒店及度假村市场销售部标准工作程序(doc 70页)

某酒店及度假村市场销售部标准工作程序目录：
一、房价结构管理                                 
二、门市价管理                                    
三、促销和包价管理                                
四、商务协议价管理                               
五、协议价格体系                                  
六、政务价指引                                    
七、旅行社职员价                                  
八、旅游行业价（包括酒店员工）                    
九、家庭价                                       
十、第三人价(加床)                                
十一、免费房                                       
十二、会展奖励计划                                 
十三、取消宴会预订                                 
十四、协议客户预定的修改和取消                     
十五、旅行社协议管理                               
十六、签订新客户                                   
十七、商务客户的房间预定                           
十八、团队预定和接待                               
十九、担保政策                                     
二十、授权                                         
二十一、押金                                        
二十二、升级                                        
二十三、市场销售划分                                
二十四、客史系统                                    
二十五、销售会议                                    
二十六、礼品和客人赠品                              
二十七、宴请和考察                                  
二十八、销售拜访                                    
二十九、电话销售                                    
三十、酒店参观                                     
三十一、展会报价                                    
三十二、展会和会议的布置规范                        
三十三、广告                                        
三十四、会议团体的接待                              
三十五、试菜            

 

某酒店及度假村市场销售部标准工作程序内容简介：
PROCEDURES    流程
1. Promotion and package should be planned as part of the hotel’s annual marketing plan.
酒店年度的市场销售计划中应包括促销价的施行计划。
2. Director of Marketing will submit a proposal outlining the special rate offered, the validity, the targeted audience and the benefits included to General Manager for approval.
市场总监应向总经理提交施行大纲，阐述特殊房价执行的有效性、目标消费群体和收益情况，获得批准后方可执行。
3. A detailed plan contained the budget of costs incurred for the promotion as well as the strategy should also be attached.
随件应附促销推广计划和策略，推广计划中必须包含执行促销价所需费用的预算。
4.  If the proposed promotional offer is approved, a copy of which should be distributed to all concerned.
提议的促销方案批准后，需抄送相关部门。
5. All promotion or package will be valid for 6 months only.
所有促销价只能执行六个月。
6. Any promotion or package required for extension beyond 6 months, approval must be obtained from the General Manager.
经总经理批准可延长促销价的执行期。

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