专业销售技巧培训教材(PPT 57页)

P    访前准备（purpose-reason for call）
A    开场白   (attention-focus buyers attention)
Y    探寻需求 (you investigate-in-depth questioning)
B    呈现利益  (benefits personalize the offer)
A    态度处理  (answer objections-defend the value)
C    缔结   (commit-closing techniques)
K    访后分析 (keep developing-grow the account)

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