消费者选择理论(ppt 58页)

主要内容
The Budget Constraint: what the consumer can afford
Budget constraint
The equation of budget constraint
Shifts in the  budget constraint
Preferences: what the consumer wants
Some basic assumptions about preferences
Representing   preferences with indifference curves
Four properties of indifference curves
Two extreme  examples of indifference curves 
Optimization: what the consumer chooses
The Consumer’s Optimum
How Changes in Income Affect the Consumer’s Choices
How Changes in Income Affect the Consumer’s Choices
How Changes in Prices Affect Consumer’s Choices
Income and Substitution Effects
Giffen Good
A Giffen Good-the price  increase
Deriving the Demand Curve
Utility: An Alternative Way to DescribePreferences and Optimization

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