整合营销传播的设计和管理(PPT 37页)
整合营销传播的设计和管理(PPT 37页)内容简介
主要内容
What is the role of marketing communications?营销传播的作用是什么?
How do marketing communications work?如何开展传播工作?
What are the major steps in developing effective communications?设计有效的整合营销传播方案的主要步骤是什么?
What is the communications mix and how should it be set?传播组合是什么?它是怎样建立的?
What is an integrated marketing communications program一个营销传播方案包括
..............................
What is the role of marketing communications?营销传播的作用是什么?
How do marketing communications work?如何开展传播工作?
What are the major steps in developing effective communications?设计有效的整合营销传播方案的主要步骤是什么?
What is the communications mix and how should it be set?传播组合是什么?它是怎样建立的?
What is an integrated marketing communications program一个营销传播方案包括
..............................
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