营销战略策略分析五力模型(PPT 28页)

主要内容
A Brief Review 簡要複習
競爭環境Competition
A framework of industrial competition analysis產業競爭分析的框架
1.Define the industry
1.Define the industrydemand-based
1.Define the industrysupply-based
2. Competitor Analysis
2. Competitor AnalysisCompetitor’s Current Strategy
2. Competitor AnalysisCompetitor’s Strengths and Weaknesses
2. Competitor AnalysisCompetitor’s Expected Future Strategies
2. Competitor AnalysisPotential Information Sources for Competitor Analysis
競爭環境之五種競爭力量分析

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